Hardly Art

Marinero’s Hella Love is available today worldwide from Hardly Art

FRI, MAY 21, 2021

Credit: Photo credit: Suchit Upadhyay

Today, May 21st marks the release of Hella Love, the label debut from Hardly Art artist Marinero. The album is about closing a chapter, with care and presence. It is a love letter to the Bay Area, where he grew up before relocating to Los Angeles. Hella Love was written, performed, and produced by Jess Sylvester with the help of Jason Kick (Mile High Club) at Vintage Synthesizer Museum in Oakland, CA, Lolipop Records in Los Angeles, CA, Jess’s bedroom in San Francisco, CA, and the homes of Bambi and Cole Browning, and Vicco Gonzalez in Portland, OR.
 
Hella Love is now available from Hardly Art. LP purchased through Hardly Art and select independent retailers in North Americain the U.K, and in Europe will receive the limited mustard yellow pan dulce (colored) vinyl (while supplies last).
 
What people are saying about Marinero:
 
“In him is the nostalgia in childhood of the era of “Penny Lane”, as if he was also squeezed from the same juices as Brian Wilson’s “Good Vibrations”.” - Marvin Magazine
 
“an album full of sublime sound spaces, where well-achieved instrumentations are mixed together with soft vocal arrangements. You know how to measure intensity and then you create a work that will not let your body free until it is finished.” [10/10] - Indie Rocks!
 
“The record is an ode to his hometown of San Francisco that he recently left for Los Angeles and is resplendent in groovy soft-rock sounds.” - Brooklyn Vegan
 
 “…heavily inspired by the stylings of grupos romanticas, electronica and a dream pop flair.”  [“Nuestra Victoria”] Remezcla 
 
“Whether it’s the psych-funk of ‘Beyond The Rainbow Tunnel’ of ‘Frisco Ball”s tears-at-the-disco vibe, the crate-digging eclecticism fused with personal stories is intoxicating and full of charm.” Shindig!
 
“A work that is as labyrinthine as it is digestible.” [10/10] - Indie Rocks!
 
“Through his anecdotes, the composer weaves a delicate and lush musical world which finds its source in the orchestral pop and soundtracks from the 60s and 70s, as well as in samba and tropicalia, or in the latin sounds of the Venezualian band Los Terricolas.” FiP


Marinero
Hella Love

Tracklisting:
1. Fanfare
2. Through the Fog
3. Minuet for the Mission
4. Nuestra Victoria
5. Luz del Faro
6. Hella Love
7. Outerlands
8. Beyond the Rainbow Tunnel
9. Hella Love
10. Maritime
11. Isle of Alcatraz
12. Frisco Ball

La Luz share their new single “In the Country” available now at all digital streaming services from Hardly Art

TUE, JUN 15, 2021

Available today, June 15th La Luz is sharing its new single “In the Country,” the group’s first new material since the release of Floating Features, their acclaimed album of 2018, available today at all DSPs from Hardly Art.  Shana Cleveland, the band’s frontperson, offers this, “I moved to the country a few years ago after living in cities for most of my life. Being out in the middle of nowhere makes it easy to imagine how it would be possible to leave society altogether. I love how in this track some of the most unnatural elements of the arrangement (synthesizers, fuzz, effects) create an atmosphere around the instruments that ends up feeling very natural–I can hear bugs buzzing around and bird sounds in different directions.” You can watch La Luz’s new visualizer for “In the Country,” which was created by the band’s own Lena Simon, by clicking here.
 
La Luz has announced a 34 date world tour with North American shows in 2021 and European dates to follow in April and May 2022. See below for a full list of shows. 
 
Fall 2021
Sep. 24 - Dana Point, CA - Ohana Fest
Oct. 29 - Austin, TX - to be announced 
Nov. 11 - San Diego, CA - Music Box * 
Nov. 13 - Los Angeles, CA - The Regent Theater * 
Nov. 14 - San Francisco, CA - The Chapel *
Nov. 15 - Sacramento, CA - Harlow’s *
Nov. 16 - Santa Cruz, CA - Moe’s Alley *
Nov. 18 - Portland, OR - Wonder Ballroom *
Nov. 19 - Seattle, WA - The Neptune Theatre *
 
Spring 2022
Apr. 22 - Leeds, UK - Brudenell Social Club
Apr. 23 - Dublin, IE - The Grand Social  
Apr. 25 - Glasgow, UK - Stereo
Apr. 26 - Manchester, UK - Band On The Wall
Apr. 27 - Nottingham, UK - The Bodega
Apr. 28 - London, UK - Scala
Apr. 29 - Bristol, UK - Thekla
Apr. 30 - Brighton, UK - CHALK
May 02 - Paris, FR - La Boule Noire
May 03 - Brussels, BE - Grand Salon (le Nuits Botanique)
May 04 - Amsterdam, NL - Paradiso Upstairs  
May 06 - Göteborg, SE - Oceanen
May 07 - Stockholm, SE - Hus 7
May 08 - Oslo, NO - Krosset
May 09 - Copenhagen, DK - Hotel Cecil  
May 11 - Hamburg, DE - Molotow
May 12 - Berlin, DE - Frannz Club
May 13 - Schorndorf, DE - Club Manufaktur
May 14 - Munich, DE - Feierwerk
May 16 - Luxembourg, LU - Rotondes
May 17 - Vevey, CH - Rocking Chair    
May 19 - Barcelona, ES - Upload
May 20 - Madrid, ES - Tomavistas Festival
May 21 - San Sebastian, ES - Dabadaba
 
* w/ Tropa Magica 

Hardly Art signs Marinero! Watch his debut video for “Nuestra Victoria” off Hella Love available worldwide on May 21st

TUE, MAR 2, 2021

On May 21st, newly-inked Hardly Art artist Marinero will release Hella Love. Using the moniker Marinero (which means “sailor” in Spanish), Jess Sylvester was drawn to this name as a means to honor his parent’s stories; his father a sailor, and his mother, a Mexican-American who grew up in San Francisco. Hella Love is an album about closing a chapter, with care and presence. It is a love letter to the city that he grew up in before relocating to Los Angeles after finishing Hella Love. This record blends many worlds from beginning to end, and as you go deeper it hits harder. It’s his goodbye to The Bay. 
 
On the new single, “Nuestra Victoria,” Sylvester shares that it is his way of “talking about gentrification in SF, or specifically the Mission where my mom and family grew up. This bakery was called La Victoria and was a place I used to go to and is no longer there”. It was one of the oldest Mexican-American businesses in SF and I wanted to honor it”. The video was directed by Cody Updegrave and captures Sylvester roller skating through the Mission District of SF, where his family grew up. You can watch this video by clicking here.





Pulling sonic influences from classic Latin American groups and International composers: Los Terricolas, Ennio Morricone, Perez Prado, Agustín Lara, Burt Bacharach, and Giorgio Moroder, Hella Love finds Sylvester fusing classical arrangements with a variety of different genres, evoking a sonic nostalgia. The album was written, performed, and produced by Jess Sylvester with the help of Jason Kick (Mile Highclub) at Vintage Synthesizer Museum in Oakland, CA, Lolipop Records in Los Angeles, CA, Jess’s bedroom in San Francisco, CA, and the homes of Bambi and Cole Browning and Vicco Gonzalez in Portland, OR.
 
Preorders of Hella Love are now available from Hardly Art. LP preorders through Hardly Art and select independent retailers in North Americain the U.K, and in Europe will receive the limited Orange pan dulce (colored) vinyl. 


More on Hella Love from Marinero:

Hella Love, the Hardly Art debut from Marinero, is an album about closing a chapter. It’s Jess Sylvester’s grand farewell, and love letter to his hometown and the place he grew up, The San Francisco Bay Area, before relocating to Los Angeles after finishing his debut release. Using the moniker Marinero (which means “sailor” in Spanish), Jess Sylvester was drawn to this name as a means to honor his parent’s stories – his father, a sailor, and mother, a Mexican-American who grew up in San Francisco. This record blends many worlds from beginning to end, and as you go deeper it hits harder. It’s his goodbye to The Bay.

Pulling sonic influences from classic Latin American groups and international composers from the 60’s & 70’s: Los Terricolas, Ennio Morricone, Esquivel, Carole King and, Serge Gainsbourg Hella Love finds Sylvester fusing classical arrangements with a variety of different genres, evoking a sonic nostalgia blended with other contemporary artists like Chicano Batman, Connan Mockasin, and Chris Cohen. The album was written, played, and produced by Jess Sylvester with help from Bay Area engineer Jason Kick (Mild High Club’s Skiptracing) at Tunnel Vision and Santo Recording in Oakland, California. 

On the standout single “Nuestra Victoria,” Sylvester shares “It’s my way of talking about gentrification in SF, or specifically the Mission where my mom and family grew up. The song is about a bakery, or panaderia called La Victoria, and was a place where my mother and tias went growing up, a place I also went to that is no longer there.” It was one of the oldest Mexican-American businesses in SF and I wanted to honor it”. “Through the Fog” highlights Sylvester’s exploration of his influences from the Tropicalia movement, weaving samba rhythms with lush percussion and orchestration. Using SF’s infamous fog as a metaphor for “tough times”, Sylvester expands that it is a dedication to his friends and family who have helped him get through substance abuse issues, heartbreak, and other painful experiences. “There are a few easter eggs in the lyrics for Bay area folks or people who have followed my music in the past but it’s mostly about getting through something difficult with the love and support from the homies and fam.” The album’s self-titled track, “Hella Love” summarizes both of his parent’s stories of how they ended up in the bay. The first verse is about his father’s voyage out west as a sailor during the late ’60s while the second verse follows his mother’s experience moving to The Mission District when she was a young girl.

It’s difficult to classify or generalize about Marinero’s music or identity. To him, it’s important to let his music do the talking. “I’m chicanx, a bay native, biracial, and I’ve luckily gotten to travel and spend time in Mexico and I feel like my personality and specific musical tastes come through on this album. More than these generalizations we often make, I’m just a human who can both fear and love, and I’m just hoping to connect with others to share optimism and experience joy and laughter, even if for just a moment.”  Lean your ear to the ground because Jess Sylvester has been many things and will continue to share his journey. It is clear this gifted creator has more to say.


Marinero
Hella Love

Tracklisting:
Fanfare
Through the Fog
Minuet for the Mission
Nuestra Victoria
Luz del Faro
Hella Love
Outerlands
Beyond the Rainbow Tunnel
Hella Love
Maritime
Isle of Alcatraz
Frisco Ball

Watch Girl Friday’s official video for “Earthquake” from Androgynous Mary, their acclaimed album of 2020, available worldwide from Hardly Art

WED, JAN 27, 2021

Today, Girl Friday has delivered a surrealistic visual for “Earthquake,” the powerhouse lead single from Androgynous Mary, their acclaimed album of 2020 out now on Hardly Art.

Girl Friday’s Vera Ellen, who directed the video, offers this, “The greatest love story is between a song and a video. I wanted to deconstruct the creative process. How do ideas find each other? What happens when the artist lets outside forces get in the way of an idea? How is an idea affected by us, the audience and our expectations? What does an idea have to do to become it’s complete, purest, self. Beyond anything, it’s a story of fighting for true liberation. This will look different for everyone but I hope people can project their own struggle onto the story, and relish in the freedom experienced by the characters (if only for a moment).”




Androgynous Mary is the debut full-length release from Girl Friday. Burning deep in their music is an unquenchable will to survive. The LA-based band don’t blunt the impact of the themes they work through in their ferocious, knotty rock songs, but they don’t let the more harrowing aspects of being alive and young in the 21st century daunt them, either. Taking full advantage of the dystopian shades of post-punk and noise rock palettes on their arresting Androgynous Mary, Girl Friday nevertheless suffuse their music with abundant optimism. The world is a hellscape, but the four of them are in it together.
 
Produced by Norm Block, Androgynous Mary sees Girl Friday negotiate the stress and alienation that comes with being sidelined from normative society with bold, dramatic guitar lines and tightly wound vocal harmonies. Alone, we suffer under the weight of everything designed to keep us down. Together, we stand a fighting chance. Girl Friday place their hope squarely on that chance – on what we can do when we show up for each other, where we can go when we’ve got each other’s backs. You can listen to Androgynous Mary in its full glory here.
 
Girl Friday’s Androgynous Mary is available now everywhere from Hardly Art.


What people are saying about Girl Friday’s
Androgynous Mary:

“Los Angeles four-piece Girl Friday have melded elements from various genres into one cohesive, punk-tinged record that’s straight up excellent.” [4/5] BUST
 
“An excellent, excellent debut.” [8/10] - CLASH
 
“Girl Friday have delivered an exceptionally promising debut with Androgynous Mary. The band’s marriage of indie rock and post punk is perhaps not the most novel, but they deploy it with morbid imagery and personal malcontent that make clear their vision and ethos. The final product, like many fantastic albums, is greater than the sum of its parts. The palpable chemistry between the band members creates an album that both voices shared trauma and responds to it with an invigorating collective spirit.” [8/10] - Under the Radar
 
Androgynous Mary is a scuzzy rock album for exorcising demons—both of the internal and the romantic variety—or for when you’re ready to face how ugly life can be when you look too close. Girl Friday sees through the shit, but they’re not afraid to stomp around in it, either. If this album had siblings, they would be these things: Subway rats that steal greasy pizza boxes, Brian de Palma’s Carrie, and the scrappy fight move where you bite someone on the hand, hard, until they bleed.” [Best of 2020] - Bandcamp
 
This debut’s musical landscape happens to cover an emotional vastness that far surpasses simply anger. There’s heartbreak, melancholy, humor, hopefulness, and even victory—so much more than rage. No matter the emotion, Androgynous Mary finds the band united on the same front, firing on all cylinders through its straightforward punk agenda and nuanced sentimentality.” [83/100] -  Beats Per Minute
 
“Like most bands, Girl Friday has never been crazy about genre labels, and if you asked them whether they were pop or punk or indie, they’d very likely just say yes. By sliding continually between categories, though, this band creates a very absorbing tension between what they are right now and what they might become in a measure or two. You have to pay attention. You can’t take these songs for granted.” - Dusted
 
“Girl Friday doesn’t allow you to consume their music conveniently; you have to recognize the group of people who made it. They speak bluntly, demand respect, equity, and play a ton of enjoyable music.” - EXCLAIM
 
“Their debut full-length album, Androgynous Mary (out now via Hardly Art), shows them making genre-defying music on their own terms.” - Melted Magazine
 
“Girl Friday combine the noodling guitar intricacies of Sleater-Kinney (‘Public Bodies’) with the angsty fury of riot grrl (‘Amber’s Knees’) and distorted DIY of Sonic Youth (‘Earthquake’).” -  NME
 
“Girl Friday are quite clearly on their own path, and all the better for it.” [4/5] MusicOMH
 
“Indie rock gem packed with ferocious feminist energy.” - Nothing But Hope & Passion

Watch Marinero’s official video for “Through the Fog,” a new offering from Hella Love

TUE, MAR 30, 2021

On May 21st, Hardly Art will release Hella Love, the label debut from Marinero (aka Jess Sylvester), and an album about closing a chapter, with care and presence. It is a love letter to the Bay Area, where he grew up before relocating to Los Angeles. Directed by Holden Boyles, “Through the Fog,” finds Sylvester floating through San Francisco, repeatedly visited by a mysterious foggy dancer, and a writer who’s documenting his every movement. 
 
Sylvester says, “‘Through the Fog’ represents a few of the overarching themes from the record. It is about my home, but it’s also a reflection from the other side of addiction, now being sober, and how my loved ones helped me through some dark times. I also think with the pandemic in mind, this song also speaks to how the love from friends and family has gotten me through all of this. I hope my listeners feel the same support.” 


 

Pulling sonic influences from classic Latin American groups and International composers: Los Terricolas, Ennio Morricone, Perez Prado, Agustín Lara, Burt Bacharach, and Giorgio Moroder, Hella Love finds Sylvester fusing classical arrangements with a variety of different genres, evoking a sonic nostalgia. The album was written, performed, and produced by Jess Sylvester with the help of Jason Kick (Mile High Club) at Vintage Synthesizer Museum in Oakland, CA, Lolipop Records in Los Angeles, CA, Jess’s bedroom in San Francisco, CA, and the homes of Bambi and Cole Browning, and Vicco Gonzalez in Portland, OR.
 
Preorders of Hella Love are now available from Hardly Art. LP preorders through Hardly Art and select independent retailers in North Americain the U.K, and in Europe will receive the limited orange pan dulce (colored) vinyl. 


Marinero
Hella Love

Tracklisting:
Fanfare
Through the Fog
Minuet for the Mission
Nuestra Victoria
Luz del Faro
Hella Love
Outerlands
Beyond the Rainbow Tunnel
Hella Love
Maritime
Isle of Alcatraz
Frisco Ball

Marinero shares new single “Outerlands” The latest offering from Hella Love

TUE, APR 27, 2021

On May 21st, Hardly Art will release Hella Love, the label debut from Marinero (aka Jess Sylvester). Hella Love is an album about closing a chapter, with care and presence. It is a love letter to the Bay Area, where he grew up before relocating to Los Angeles. Marinero’s latest single, “Outerlands” is reminiscent of early 70’s Santana, with a mix of sweeping Burt Bacharach-inspired string and horn arrangements. The song itself is about the San Francisco neighborhood, the Outer Richmond, where Sylvester lived for over 10 years. “It was a way for me to talk about leaving a home that I had become very comfortable in, while trying to capture a feel from the coastal gray and rolling pastel houses of the area” he shares. You can listen to “Outerlands” here.
 
Hella Love was written, performed, and produced by Jess Sylvester with the help of Jason Kick (Mile High Club) at Vintage Synthesizer Museum in Oakland, CA, Lolipop Records in Los Angeles, CA, Jess’s bedroom in San Francisco, CA, and the homes of Bambi and Cole Browning, and Vicco Gonzalez in Portland, OR.
 
Preorders of Hella Love are now available from Hardly Art. LP preorders through Hardly Art and select independent retailers in North Americain the U.K, and in Europe will receive the limited mustard yellow pan dulce (colored) vinyl. 



Marinero
Hella Love

Tracklisting:
1. Fanfare
2. Through the Fog
3. Minuet for the Mission
4. Nuestra Victoria
5. Luz del Faro
6. Hella Love
7. Outerlands
8. Beyond the Rainbow Tunnel
9. Hella Love
10. Maritime
11. Isle of Alcatraz
12. Frisco Ball