Often referred to as Sub Pop's "sister label," Hardly Art is an offshoot of Sub Pop designed to spotlight emerging talent. While the label's initial focus was local when it started up in 2007, it has since expanded its roster to welcome artists from all over the United States and abroad.
With the goal of cultivating a stable of vital, young, and relatively undiscovered bands, Hardly Art journeyed underground while a booming Sub Pop stayed above the surface (though both operate out of a shared office space in downtown Seattle). Since its inception and immediate worldwide reception as a paradigm-shifting, taste-making powerhouse (wink), Hardly Art has expanded to three full-time employees, broadening its purview along the way to include reissues, EPs, one-off seven inches, and other dubiously profitable ventures. Currently, the label prides itself on having one of the most diverse catalogs of any label its size.
From its inaugural release (Arthur & Yu's In Camera) to its most recent, Hardly Art has sought to support new bands in need of a wider audience, with a particular emphasis on the rising stars of the garage, punk, and bedroom pop genres.